This course explores the complexities and strategies of internal and external communication in public, private, and non-profit organizations. As a leadership tool, communication serves a political, informational, symbolic, and influential function. Organizational theory and research are core components of this course. Specifically, this course equips students to critique and develop the fundamentals of: vision and mission statements, strategic plans, white papers, annual reports, crisis communication, and marketing and promotional communication.

Course Objectives:

This course will help students to:

  1. Gain insight into relationship building
  2. Acquire verbal and written communications tactics
  3. Develop timely and affordable communication tactics
  4. To get acquainted with ethical communication principles
  5. Leverage communication vehicles to convey strategic messages and increase the efficiency of operations.