The goal of many communication initiatives is to encourage some type of behaviour change. Communication professionals who understand how people change their behaviour can create more successful campaigns. This course surveys major theories used to predict when and under what circumstances individuals are most likely to change their behaviour. Behaviour change includes a variety of actions, such as voting for a candidate, purchasing a product, joining a social networking group, or adopting a new health habit.
Communication Skills (CSK)
Communication Skills (CSK)
This course seeks to acquaint the student with ways of constructing valid arguments, with application to such communication contexts as policy making, legal decision-making, organizational decision-making and personal inquiry. Fundamentals of argumentation are explored, along with methods of argument construction and numerous contextual applications. Analysis of the problems inherent in arguing and debating; the development of analytical tools for argument; practice in the application and preparation of analysis through debating.
Effective communication plays a critical role in addressing, defusing, and managing conflict in professional and personal settings. Through case studies, students learn how factors such as ethnicity, oral and nonverbal communication, gender, culture, and writing contribute to conflict and how they can learn to assess, manage, and defuse conflicts productively.
This course examines the nature of and implications of using specialized forms of communication. Topics covered include the use of/and impact of the theatre arts of music, dance and drama, sign language, communication for the blind and a variety of semiotic systems.
This course teaches the fundamental thinking skills necessary for critical evaluation of research based arguments, especially those based on quantitative information. The course introduces generic, logical and statistical concepts through analysis and discussion of specific case studies (e.g. health and business, opinion polls), research for the media (e.g. media violence) and research for the media (e.g. audience research) students’ logical and quantitative reasoning skills are improved through a variety of “hand on” exercise and projects.
This course examines the theory and research related to the communication of information on environmental, sex, gender, agriculture, risks and hazards and communication campaigns Emphasis will be placed on understanding applying and developing theories of communicating this information.
This course aims at helping a student understand:
1. The roles and activities of communication practitioners
2. Government-media relations
3. Press freedom and controls
4. Communication ethics
Original, individual-student research under the direction of a faculty member on an approved topic. The work focuses on gathering, assimilating, synthesizing, analysing and reporting on selected topic in final thesis.
This course focuses on the role of communication in development programs, particularly in third world. Emphasis is on community interventions in agriculture, health, nutrition, family planning and community development and especially on methods for designing communication strategies for reaching low income rural people. Among the approaches considered are extension, social, marketing and development support communication.
This course examines the intricacies of negotiation. Students learn how to plan negotiations and become familiar with best practices in managing negotiations and getting past impasses and deadlocks. Communication skills building are explored to enable students communicate directly. Students learn the consequences of poor communication and how to avoid it through open communication and fixing communication breakdowns that may heavily impact on negotiation.
This course examines fashion as a form of communication and culture. Through cultural and media studies theory, we will examine how fashion makes meaning, and how it has been valued through history, popular culture and media institutions, focusing on the relationship between fashion, visual self-presentation, and power.