CSK 2205: COMMUNICATION FOR PERSUASION AND SOCIAL INFLUENCE
This course examines the capability of communication media to persuade and the basic processes involved both cognitive and social psychological theories of influence, attitude change and persuasion are examined in detail and in connection with a variety of persuasive phenomena including advertising media campaigns and propaganda. Conditions that facilitate or impede the persuasive effects of communication are investigated as are the ethical implications of employing communication media to influence audiences.