Semester I

This course is an introduction to the theory and research of the mental processes of a communicating individual. Topics include how individuals process and remember communicating information, how motivation influences processing of communication and how attitudes form and change.

The course also reviews critically a variety of experimental and survey based techniques for observation of message processing (e.g. signal detection, physiological response, think aloud and thorough listing approaching, modelling of time sequenced processes).

This course explores inter-individual and inter-group relationships in communication using insights from a variety of disciplines like speech communication, sociology, psychology, anthropology and philosophy. Theories and research from these areas are applied to asses any communalities and differences underlying messages between individuals, ethnic and religious groups, generations, races, sex, etc. Emphasis will be places on ways applying these insights to reduce social conflict and national and international tension.

CSK 2103: MANAGEMENT COMMUNICATION

This course is survey of the present state and future applications of interactive communication technologies, cable and satellite delivery systems, worldwide computing network and other electronic media. It examines the impact of these technologies on society behaviour as well as their influences on communication. Topics include the way technology affects cognitive processing of messages, knowledge representations, visualization and the manner in which communication technologies are adapted and implemented for various purposes.

This course explores the complexities and strategies of internal and external communication in public, private, and non-profit organizations. As a leadership tool, communication serves a political, informational, symbolic, and influential function. Organizational theory and research are core components of this course. Specifically, this course equips students to critique and develop the fundamentals of: vision and mission statements, strategic plans, white papers, annual reports, crisis communication, and marketing and promotional communication.

The course provides students with skills in specific writing skills in various writing styles and genre. Written communication practices and theories as observed and studied in personal and professional contexts will be explored.

Exercises will be given to improve students’ ability to gather information and analyse it, to integrate ideas about communication and to express those ideas clearly and cogently in writing.

This course places the development of communication in Uganda in historical perspective. It surveys the evolution of the traditional forms of communication from pre-colonial to the development of contemporary forms: the newspapers, magazines, broadcasting and motion pictures. Changes in the structure of these contemporary forms are examined in connection with the historical, cultural and political trends in Ugandan society.

This course provides an introductory overview to communication theories, processes and skills and seeks to increase the students’ understanding of both interpersonal and public communication as wells as their own communicative behaviour.

This course provides students with skills of effective communication. These include Writing and Speaking skills (Productive) and Listening and Reading skills (Receptive). The course aims at enabling students to appropriately and clearly communicate in their daily activities and with others in a professional manner.

Course objectives:

The course objectives are to: