Semester II
This course is designed as a comprehensive introduction to the principles and practices of advertising. The role of persuasive communication tools is stressed. Advertising is also examined as an element in our social system; a business system; an art and communication form; and as a science. The course also examines the distinctive features of advertising, information and persuasion; kinds of deviation from normal usage e.g. graphological, phonological etc.
Effects of gender on the interpersonal communication process. Construction of gendered identities via communication practices. Examination of theories of gender and the role of gender in organizational, institutional, and media communication practices. The course explores the ways people create, maintain, and augment the meaning of gender, developing insight into understanding gender ideology and the media representation of gender.
This course explores the structure, meaning and expressions of writing science, technology and science for mass consumption by non-professional audiences. It looks at the contexts in which such writing occurs and also looks at the constraints of those involved in producing this information. Topics include techniques of simplify scientific and technical material for specific audiences within the general public, audience analysis, communicating about risk products/conditions and the history and social structure of science.
This course examines the capability of communication media to persuade and the basic processes involved both cognitive and social psychological theories of influence, attitude change and persuasion are examined in detail and in connection with a variety of persuasive phenomena including advertising media campaigns and propaganda. Conditions that facilitate or impede the persuasive effects of communication are investigated as are the ethical implications of employing communication media to influence audiences.
This course enables students to get a firm grip on the theory and practice of communication design. It also gets them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this ever-changing field.
This course introduces students to contemporary communication processes and effects. Basic processes involved in the production dissemination. Reception and impact communication are examined. The course investigates a variety of effects on individuals’ knowledge, attitudes, behaviours as well as influences on the functioning of larger social systems. It proceeds from investigations of individual level to societal level impact.
CSK 1202: CROSS-CULTURAL DYNAMICS IN COMMUNICATION
This course investigates the relationship between communications-its social/cultural context. Issue like communication and social identity, race, ethnicity and gender are examined and the dynamics of social and cultural change are explored.
The group strategy will be used to elicit information on the cross-cultural dynamics pertaining to social identity, race, ethnicity and gender.
Course Objectives